I'm Jessica Celi — a Talent Acquisition specialist turned brand and content strategist. I help HR, talent, and career-focused organizations turn what they know into clear positioning, honest content, and communities people actually stick around for.
I was born and raised in Peru. Psychology was my starting point — I've always been fascinated by people — which led me into career coaching, then outplacement, then recruiting, then HR strategy, then branding and content. In three different countries. A lot of it wasn't even a plan; some moves were just me trying to pay my bills.
I didn't just want to understand people. I wanted to understand how people and organizations grow together.
That's the thread now. My work sits between HR, talent, and brand — translating real people-insights into communication that feels credible, useful, and human. Not corporate employer branding. People communication, for organizations whose core is careers, work, learning, and human development.
Smart, flexible talent solutions and employer branding that actually attracts.
Improving hiring processes or strengthening company culture from the inside out.
Multicultural recruitment and digital communication expertise across markets.
Support for hiring, communication, or employer branding projects, without adding headcount.
All numbers below are organic. No paid amplification.
"My CV has never followed a straight line. I used to think that was a problem... Turns out, that 'mess' was the point... My zigzags are not a liability. They are the only reason I can sit at the intersection of people, brands and strategy and actually understand all three."
"I moved to Germany in October 2024... By the time I attended the HR Leaders Summit, I felt lost. Many of you know that feeling. Being an immigrant can be lonely. Then I found this community... This journey has not been easy, but I did not do it alone. And that changed everything."
7,000+ member TA and HR community across the DACH region. Content, brand, and social strategy across LinkedIn, Instagram, and Slack.
A private community for TA, Recruiting, and HR leaders learning to work with AI. Content strategy plus the systems behind the scenes — member directory, resource library, brand guidelines.
Brand voice, design, and weekly content for a growing international HR community.